Burda Bebek was established in 1986 under the name of Burda Ticaret. It has developed its product portfolio over time by entering the sector with the Bebsi brand with baby teether and baby glass varieties. Burda Bebek A.Ş., which meets the needs of babies and mothers with its products produced locally in Turkey. has adopted the principle of incorporating the innovations brought by world health standards and developing technology into the production and service process, and the Wee Baby brand, which is the market leader of the company today, has been created with new models and product varieties that are constantly being developed. Burda Bebek A.Ş. It has succeeded in being the first domestic company to receive TSE certificate and the first production permit in its sector from the Ministry of Agriculture and Rural Affairs with the Wee Baby brand in Turkey. It expanded its product range by providing the first European quality standards in Turkey, with FDA-approved raw materials and production conditions. In this way, it has managed to become a market leader brand trusted by mothers and preferred by their babies. Burda Bebek, with ISO 9001:2015 Quality Management System Certificate, Sedex and BRC HCP certificates, is the largest mother and baby products manufacturer in Turkey and the Middle East region.

With the Wee Baby brand, Burda Bebek has progressed with the principle of incorporating all the products that the mother and her baby may need after birth. By constantly following the developments in the world, it constantly renews and develops itself by taking into account the parameters such as changing health standards, rising quality principles and conscious consumers in the sector. Production investments have enabled Wee Baby to become a world-class Turkish brand. Realizing a first in its sector in its investments, it has developed its production machinery park day by day and has been registered as a well-known brand with its works.

Burda Bebek is under the brand name of Wee Baby in Turkey today; It offers a wide product range consisting of Products Special for Mothers, Pacifiers and Teethers, Baby Bottles, Care Products and Accessories to its consumers. Wee Baby products produced in international quality standards are also exported to more than 50 countries in regions such as the Middle East, Africa, Central Asia and the Balkans.